Bradley V. Lawrence, Ph.D. 

Senior Technical Manager – Swine, North America
Brad Lawrence

Dr. Lawrence has spent over two decades working directly with pig producers in the U.S. and Canada, helping them meet their economic goals by supporting the health and growth of sows, piglets, and grow/finishers. At NOVUS he collaborates with the R&D and Sales teams to develop solutions for customer challenges and conduct trials to analyze and assess the practical impacts to pork producers.  

His notable industry contributions have included developing an effective lactose replacement program, application of the ACTIVATE® DA nutritional feed acid to help reduce the risk of virus survival in feed, and more profitable and sustainable copper supplementation for grow-finish pigs. 

He earned his bachelor’s degree in animal science at Mississippi State University (U.S.) and his doctorate in monogastric nutrition with a focus on swine at Purdue University (U.S.).  

Dr. Lawrence is a member of the American Society of Animal Science and the American Association of Swine Veterinarians. 

Areas of Expertise 

  • Sow Lifetime Productivity 
  • Structural Development 
  • Trace Mineral Nutrition for Sustainable Pork Production 
  • Protease for Optimizing Ingredient Amino Acid Availability 
multiple piglets walking

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