Success in the poultry industry no longer depends on a producer’s ability to increase margins or meet export demands alone. These days, maintaining a good corporate image and managing consumer perceptions impact profit potential as much as controlling costs and making smart input decisions. To ensure success, producers must focus on the big picture of poultry production and consider the multiple factors affecting their operations now and in the future.
As the industry combines sustainable practices with efficient production solutions and respect for the end consumer, the world will recognize its leadership in providing an abundant supply of safe, affordable food. We offer many of the answers to the issues producers face, as well as the expertise to help evaluate their practices and offer solutions to support the industry's current and future momentum. Count on us for assistance with solving the challenges outlined in this book, as well as consultation on sustainable practices and products. And know that we’re dedicated to advancing the industry, actively advocating on its behalf and educating consumers on important agricultural issues.